Cinetek Telefilms started with the sole purpose of doing business in the entertainment industry. As early as 1987, This company had started doing small events and corporate events for the likes of Herbertsons, Hero Honda etc.
Doordarshan went Pop and Cinetek landed up doing the late Rajiv Gandhi's DD musical show, POP TIME for the pop diva Sharon Prabhakar.
From there upto today. Cinetek is now an established brand in the world of Media & Entertainment. Be it Advertisements, Shows, Award Nights, Corporate Films & feature films, Television, Cinetek doescorporate films and feature films it all & with professional expertise that is the envy of one & all. This is largely due to the key players, each an established entity on his or her own right. Even down the line, its CEO's are well set in their respective departments.
Akashdeep is the son of veteran film maker the late Shri Manmohan Sabir, who has produced over 50 films,most of them with his life time colleague Shri K A Abbas. Akashdeep has acted in over 8 films as a leading man, BABUL, WAQT KA BADSHAH, ZINDA LAASH to name a few. He has also been a child actor in a few films when in school. He has played the lead in TITALI, Alyque Padamsees super hit play where he played a blind singer alongside Sharon Prabhakar. The cop in Karamchand, the lover in Nayi Dishayein and so on were his Television appearances. Soon he moved to direction and events. Akashdeep is remembered for being the last minute replacement for Mr Subhash Ghai for the first screen awards. That was a super success and that made him the most sough after stage director for the next decade.
From all award nights to film star shows, to specially curated events for television, such as DREAM GIRLS, NOW OR NEVER with the Big B, Shahrukh Salman Sanjay dutt Akshay, Karishma, Kareena, Kajol, Saif, Aamir, Juhi, Mahima.... everyone has worked under him on stage. Akashdeep has to his credit, close to a 1000 shows and events. He directed a few ad films besides also acting in a few like Limca, four square cig, anik milk spray, Jeep torches, Wheel soap and so on He directed the Baba Zarda ads, the Ajanta quartz ad and a few more His public service films for Lintas india got him the highest honours in the ad film space when he won the gold medal at the RAPA and the AD CLUB awards 1996 for the “2nd freedom. Movement” series. Akashdeep then directed over a 100 music videos when India had just one channel, Doordarshan. He then directed his first feature film MISS 420, which was the biggest musical film at that time. It’s songs are playing till date, with AAJA MERI GAADI ME BAITH JAA being a super hit till date. He then made the award winning GHAATH featuring Manoj Bajpayee Tabu Irfan khan Raveena Tandon Arshad Warsi Sheeba Om Puri Anupam Kher and others. This film won him a few awards too. He then made SANTA BANTA that unfortunately ran into a lot of Sikh issues and the release was jeapordised.
Inbetween, Akashdeep became India’s first CEO when Mt Subrata Roy asked him to head his proposed film division. Akashdeep spent the next 4 years and more making over 30 films for Sahara, like Darna Mana Hai, AB Tak Chappan, Vastushastra, Nachappa, Darna Zaroori hai, Super star to name a few. Akashdeep also curated and produced televisions biggest show till date, KARISHMA. It boasted of a cast comprising Karishma Kapoor in a triple role, Sanjay Kapoor Arbaaz Khan Arshad Warsi Jugal Hansraj, Vijayraaz, Sheeba, Vikas Bhalla, Sanobar Kabir, Harsh Chaaya, Ayub Khan to name a few with scripting headed by the renowned Sachin Bhowmich and music by Anu Malik. Anuraag Basu directed the show Besides this, BHOOT AAYA for Sony TV and JOHNY AALA RE, Johny levers tv debut, on Zee. Akashdeep hen moved on to the new web space and has just co produced BREATHE, the smash hit for Amazon along with his friend Vikram Malhotra of Abundantia, and featuring Madhavan and Amit Sadh and directed by his associate Mayank Sharma. Lots more web shows are now being developed by Cinetek. Akashdeep also directed the Sonu Nigam Xtravaganza for the RELIANCE FOUNDERS DAY in Dec 2017, which was a huge success and had an audience of over 60,000 employees.
Sheeba is a leading actress who has featured in Suryavanshi, Pyar ka Rog, Miss 420, Mr Bond, Pyaar ka Saaya etc to name a few films She has also started in various tv shows such as Karishma, Haasil, Sujhata, Swabhimaan.